Kerry dePenaloza
Mr. Leake
Writing 1133
2 April, 2013
Freedman
and Jurafsky P3
In
the article by Joshua Feedman and Dan Jurafsky, they explain the importance of
food and they type of advertising that is used to sell it. They focus on three different aspects of
advertising categories, language, culture, and food. While reading the article, it is clear that
they believe advertising done with potato chips is directed toward many
different socioeconomic classes due to the type of language that is used on the
packaging. One thing they explained was
the fact that the nicer chip company used longer phrases on the bag, while the
less expensive chip company used shorter, more simple phrases. Another aspect of advertising that Freedman
and Jurafsky focused on with the potato chips was the fact that the more
expensive chips were healthier than the less expensive ones.
The
most interesting thing I thought about this article that I learned was the
language that was used by the chip companies.
The fact that I have never noticed the difference between the cheaper
chips and the more expensive chips is funny.
After reading this I don’t think I will look at the chips the same way
again. It makes a lot of scene to me
that certain chip companies would advertise a certain way. For example, Lays seems to keep the words
short and sweet and focus more on the flavor of the chip.
I
can imagine this same type of advertising with beer companies. For example, the cheaper, lighter beers use
less words and focus more about the name of the beer, while the more expensive,
heavier beers have a lot of words on the can that glorify the type of beer it
is. For example, Bud Light has a lot
less words on the bottle, while say a Fat Tire bottle has an entire story on
the side of it that explains how great the beer is. I’m certain that many different things use
this same type of advertising because it is such a simple and effective way to
get a certain group of people to buy their product.
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